Original Research 8 min read

VPN Demand Spikes: How Bans, Blackouts and New Laws Drive Sign-Ups

Sourced timeline of VPN demand surges from 2020 to 2026 after social media bans, internet blackouts, elections and age-verification laws, and what it shows.

VPN Demand Spikes: How Bans, Blackouts and New Laws Drive Sign-Ups

Key Findings

  • Proton VPN logged 40 country-level sign-up surges in 2025 alone; the largest relative jumps came from small markets such as Afghanistan (+35,000%) and Papua New Guinea (+14,000%).
  • After the UK's age checks took effect on July 25, 2025, Ofcom data showed daily VPN users rising from about 650,000 to more than 1.4 million by mid-August, then easing to around 900,000 in November.
  • Nepal's September 2025 block of 26 social platforms pushed Proton VPN sign-ups to 8,000% above baseline; the ban was lifted days later after protests in which at least 19 people were killed.
  • During Iran's January 2026 blackout, Proton recorded a +400,000% spike when limited access briefly returned, the largest single figure in its public observatory.
  • When India blocked Telegram in June 2026, Appfigures counted daily downloads of major VPN apps rising 49%, from about 139,000 to 208,000.

VPN demand jumps within hours whenever a government blocks a platform, cuts the internet or forces age checks on websites. The biggest percentage spikes since 2023 have come from internet shutdowns and social media bans in countries such as Iran, Mauritius, Mozambique and Senegal, while the biggest absolute increases tend to follow age-verification laws in large, wealthy markets such as the UK. Most surges fade within days or weeks, but each one leaves usage above its old baseline.

The spikes documented from 2020 to 2026 come from provider-published data, regulator figures and app-intelligence numbers reported by the press. A “+8,000%” in one country and a “+1,200%” in another are not directly comparable; the methodology section explains why.

What triggers VPN demand spikes

Four kinds of events reliably produce surges:

  • Internet shutdowns and blackouts, often around protests or elections (Bangladesh 2024, Iran 2025 to 2026, Uganda 2026).
  • Blocks of a single platform, such as TikTok, X, Telegram, Facebook or Roblox (Albania, Papua New Guinea, Vietnam, India, Qatar, Kuwait).
  • Elections and political crises, where people install a VPN in anticipation of censorship (Turkey 2023, Cameroon 2025, Tanzania 2025).
  • Age-verification and content laws, which push adults rather than activists toward VPNs (France and the UK in 2025, US state laws since 2023).

Timeline of documented VPN demand surges, 2020 to 2026

The events are a selection, and each percentage is an increase over its source’s own baseline.

DateCountryTriggerReported increaseSource
2020-05-21Hong KongBeijing announces national security law planGoogle searches for “VPN” +1,680% day over dayVerdict, 2020 (citing Google Trends)
2023-02-08TurkeyTwitter restricted after earthquake criticism+15,000% sign-upsProton, 2023
2023-05US (Utah)Pornhub blocks state over age-verification lawResidents searching for VPNs (no figure published)Salt Lake Tribune, 2023
2023-06-02SenegalSocial media restrictions during unrest+100,000% sign-upsProton, 2023
2024-07-31BangladeshMobile and internet shutdown during protests+40,000% sign-upsProton, 2024
2024-08-09VenezuelaX blocked for 10 days after disputed election+51,000% sign-upsProton, 2024
2024-10-31MozambiqueDisputed presidential election+127,830% sign-upsProton, 2024
2024-11-01MauritiusSocial media blocked before general election+182,890% sign-upsProton, 2024
2025-01-19United StatesTikTok goes offline before ban deadline+520% sign-upsProton, 2025
2025-03-19TurkeyIstanbul mayor detained; platforms throttled+1,100% sign-upsProton, 2025
2025-06-04FranceMajor adult sites block France over age checks+1,000% within 30 minutes; +400% in observatoryProton on X, 2025; Proton, 2025
2025-07-25United KingdomOnline Safety Act age checks enforced+1,400% hourly sign-ups at peak; daily VPN users roughly doubledThe Register, 2025; Ofcom via The Independent, 2025
2025-08-21KuwaitRoblox blocked+900% sign-upsProton, 2025
2025-09-04Nepal26 social media platforms blocked+8,000% sign-upsProton, 2025; Euronews/AP, 2025
2025-10-07AfghanistanRestrictions on social media content+35,000% sign-upsProton, 2025
2026-01-22IranBrief access after near-total blackout since Jan 8+400,000% sign-upsProton, 2026
2026-02-18GabonSocial media suspended during protests+60,000% sign-upsProton, 2026
2026-04-01RussiaVPN crackdown announced+700% sign-upsProton, 2026
2026-06-16IndiaTelegram blocked ahead of exam retestVPN app downloads +49% (139,000 to 208,000 a day)TechCrunch, 2026 (citing Appfigures)

Shutdowns produce the biggest percentages

The eye-catching numbers almost always come from internet shutdowns in countries where few people used a VPN beforehand. Mauritius (+182,890%) and Mozambique (+127,830%) in late 2024, and Iran’s +400,000% in January 2026, sit at the top of Proton’s records (Proton, 2024; Proton, 2026).

These figures mostly reflect how low the starting point was. If a provider normally sees a handful of sign-ups a day from a small country, a few thousand new accounts produce a six-digit percentage. Such a jump still shows people moving to circumvention tools almost immediately, although it does not mean that more people turned to VPNs in Mauritius than in the UK.

In Iran, sign-ups jumped hardest when limited access briefly returned on January 22, 2026, because people cannot download a VPN while fully offline (Proton, 2026). The same pattern appeared when partial service returned in May 2026 (+25,000%).

Platform blocks: Nepal, Turkey and Roblox

Blocks of individual platforms create sharper, shorter spikes. In the clearest recent case, Nepal’s government blocked 26 platforms, including Facebook, X and YouTube, for failing to register with authorities, and Proton sign-ups rose 8,000% above baseline. The ban was lifted on September 9, 2025, a day after protests in which police killed at least 19 people (Euronews/AP, 2025).

Turkey appears in Proton’s data more often than any other country: the 2023 Twitter restriction (+15,000%), the 2024 Instagram block (+4,500%), the March 2025 detention of Istanbul’s mayor (+1,100%) and September 2025 throttling (+400%). Repeated blocks seem to build a population that already knows how to use VPNs, which may be why later Turkish spikes are smaller in percentage terms.

Gaming was a newer trigger in 2025. Qatar (+420%), Kuwait (+900%) and Algeria (+930%) all blocked Roblox, and sign-ups rose each time (Proton, 2025). Users of such platforms skew young, which raises separate safety questions about which VPN apps children install.

Age-verification laws

Age-verification laws produce modest percentages compared with shutdowns, but they hit big, wealthy markets where many people can pay for a subscription.

In France, when major adult sites withdrew in June 2025 rather than verify ages, Proton said registrations rose 1,000% within half an hour (Proton on X, 2025).

In the UK, Proton reported a more than 1,400% increase in sign-ups after the Online Safety Act’s age checks began in July 2025, and described the surge as sustained rather than a one-day blip (The Register, 2025). Ofcom’s Online Nation report put daily VPN users at about 650,000 before July 25, more than 1.4 million at the mid-August peak, and around 900,000 by November 2025 (The Independent via AOL, 2025). Of all the figures cited here, the regulator’s is the most useful: it measures people, not one company’s sign-ups, and shows both the spike and the partial decline.

Australia’s under-16 social media ban took effect on December 10, 2025. eSafety guidance expects platforms to use signals such as IP addresses and GPS data to detect VPN use and trigger age checks (MediaNama, 2025). No provider or regulator figure for the resulting demand met our sourcing standard.

In the US, local media reported Utah residents searching for VPNs when Pornhub blocked the state in May 2023 (Salt Lake Tribune, 2023). Similar reports followed in other states, but most published percentages come from VPN marketing sites rather than independent measurement, so we exclude them.

Why the same event yields different numbers

For the UK, Proton’s press statement cited a 1,400% hourly increase, its observatory lists +1,200% for the same event, and Ofcom’s daily-user figure roughly doubled. All three can be correct because they measure different things over different windows: a peak hour, a daily comparison and a population estimate.

India’s Telegram block in June 2026 produced the same spread across sources. Appfigures counted a 49% rise in VPN app downloads, Sensor Tower saw a 10% day-over-day category increase, and Proton reported registrations 120% above baseline (TechCrunch, 2026).

What this means for you

  • Install before you need it. In a full shutdown, app stores are unreachable too. The Iranian data shows sign-ups clustering in short windows when partial access returns.
  • Be careful what you grab in a rush. Spikes push little-known free apps up the charts. Check the developer name, the privacy policy and whether the app has an independent security review before installing.
  • Expect governments to respond. Russia’s 2026 crackdown and Australia’s VPN-detection guidance show regulators increasingly targeting VPN use itself.
  • Know the law where you are. Using a VPN is legal in most countries mentioned here, but not everywhere. Bypassing a national block can carry legal risk in some jurisdictions.

Methodology

All sources were opened and verified on or before October 1, 2026. Proton’s Internet Censorship Observatory pages for 2023, 2024, 2025 and 2026 list the date, country, trigger and percentage increase in sign-ups. Proton does not publish how its baseline is calculated, so its figures are company-reported indicators, not independent measurements. Ofcom’s Online Nation 2025 figures on UK daily VPN users are taken from The Independent’s report, Appfigures and Sensor Tower figures from TechCrunch, and Google Trends observations from press reports.

One provider’s sign-ups reflect its own market position and marketing, not the whole market, and percentage increases inflate small baselines. Many widely circulated figures come from VPN companies or affiliate sites with commercial interests; we excluded those we could not trace to a primary dataset. Demand may also have risen after events that are not in the timeline.

Sources

  1. Proton VPN Internet Censorship Observatory 2023 — Proton, 2023
  2. Proton VPN Internet Censorship Observatory 2024 — Proton, 2024
  3. Proton VPN Internet Censorship Observatory 2025 — Proton, 2025
  4. Proton VPN Internet Censorship Observatory (2026 events) — Proton, 2026
  5. UK VPN demand soars after debut of Online Safety Act — The Register, 2025-07-28
  6. UK porn site traffic plunges since age checks, but VPN use up (Ofcom Online Nation data) — The Independent (via AOL), 2025-12-10
  7. Nepal social media crackdown is part of a global censorship trend, say experts. Do VPNs help? — Euronews / AP, 2025-09-09
  8. Proton VPN post on registrations after Pornhub blocked France — Proton VPN on X, 2025-06-04
  9. Telegram ban in India sparks a rush to VPNs, rival apps — TechCrunch, 2026-06-18
  10. VPN downloads in Hong Kong surge ahead of new national security law — Verdict, 2020-05
  11. What Australia's eSafety Rules Say About VPN Detection — MediaNama, 2025-12
  12. Utahns search for VPNs after Pornhub blocks adult content from the Beehive State — The Salt Lake Tribune, 2023-05-03
Cite this research: PhantomGuide Research Team, “VPN Demand Spikes: How Bans, Blackouts and New Laws Drive Sign-Ups”, PhantomGuide, 2026-10-01, https://phantomguide.com/research/vpn-demand-spikes/

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